Social Media Strategy:
Drake Landing
Digital Marketing Plan
Drake Landing’s social media strategy, which focuses on targeted promotions on Facebook, Instagram, and LinkedIn, has successfully increased audience engagement and brand visibility. Our weekly ad campaigns have driven traffic and built connections with potential customers and partner businesses.
Design & Develop
Expanded advertising to LinkedIn and growing presence on Facebook and Instagram, with TikTok launching April 2026 to reach a younger audience. Invested in high-quality photography and video content to optimize engagement across all channels.
Social Media
Skills Used And Learned
Results
Increased Drake Landing’s presence on Facebook, Instagram, and LinkedIn through strategic paid advertising campaigns. LinkedIn CTR of 2.89% vs. 0.65% industry average. Facebook reached 8,256 people at $0.03 cost per engagement — 11x better than prior efforts.
Directed traffic to the Drake Landing website by prioritizing user experience, resulting in 150,000+ page views and 75,000+ annual visitors within two years through engaging design and effective content optimization.